The United States of Foodies

English: JACKSONVILLE, Fla. (Nov. 1, 2011) Cel...

English: JACKSONVILLE, Fla. (Nov. 1, 2011) Celebrity chef Sarah Simington, who appeared on the Food Network show “Diners, Drive-Ins and Dives,” instructs Culinary Specialist 2nd Class Jamie Hartje how to prepare her signature salad for a special lunchtime meal for Sailors at Naval Air Station Jacksonville. (U.S. Navy photo by Mass Communication Specialist 2nd Class Gary Granger Jr./Released) (Photo credit: Wikipedia)

“Three-quarters (76%) of U.S. adults enjoy talking about new/interesting foods; 70% consider themselves knowledgeable about food; and 53% regularly watch cooking shows, according to the National Association for the Specialty Food Trade’s (NASFT) Specialty Food Consumers 2012.” These amazing statistics were revealed in an article published in the February edition of Food Technology.

There’s a reason your kids can recite the names of Food Network’s celebrity chefs faster than they can the Presidents of the United States; American has gone culinary crazy. In fact, sales of specialty foods totaled $75.1 billion in 2011, according to NASFT’s  report. “Chocolate, specialty oils, cheese, and yogurt/kefir are purchased by more than half of specialty food shoppers; yogurt/kefir is the fastest-growing sector.”

However, foodies are not a homogeneous group. Here’s how they break down:

Foreign/Spicy Food Lovers –Packaged Facts reports that 29 percent of foodies are more likely to eat foreign foods and 24 percent prefer foods cooked with a lot of spices.

 Chef Wannabes – NASFT says that foodies emulate their celebrity mentors by looking for the freshest ingredients. They also really enjoy cooking, and to trying new recipes.

Gourmet Foodies – One-third of foodies almost double the general population for wanting to eat only gourmet.

Organic/Natural Foodies – Forty-six percent of foodies are  more likely to look for organic foods; 35 percent prefer to eat food without artificial additives.

Healthy Foodies –Forty-two percent count calories, 36 percent say nutritional value is the most important factor in what they eat; 31 percent want to lose weight.

Restaurant Foodies – Fifty-four  percent of foodies try new menu items always or usually when going to a restaurant.

 

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~ by chasm63 on February 14, 2013.

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