Bad Economic Times Mean Big Waist Lines

English: A pile of plain M&M's candies.

English: A pile of plain M&M’s candies. (Photo credit: Wikipedia)

When people perceive the economy is going south, a “live for today” impulse is set into motion resulting in the consumption of approximately 40 percent more food in order to stay fuller for a longer period of time. Can you guess what are the foods of choice? If you said high calorie, give yourself a gold star.

The researchers who discovered these findings used an any economic climate favorite – M&Ms. They ask the study participants to take part in a taste test for a new version of the candy. Half the participants were told that the new candy contained high-calorie chocolate; and the other half were told it was made from chocolate that was low-calorie. However, both groups got exactly the same candy.

The researchers were evaluating how much participants ate after they were exposed to posters containing either neutral sentences about the economy or sentences associated with lean economic times. “Those who were subconsciously primed to think about struggle and adversity ate closer to 70 percent more of the “higher-calorie” candy vs. the “lower-calorie” option, while those primed with neutral words did not significantly differ in the amount of M&M’s consumed.”

 

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~ by chasm63 on January 22, 2013.

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